Hailey Bieber’s Makeup Artist’s Trick for More Natural Looking Makeup


If Katie Jane Hughes tells us we’re doing something wrong with our makeup application, she’s probably right. As the trusted makeup artist to stars like Hailey Bieber, Ashley Graham and Rosie Huntington Whitley, we listen to any advice Hughes has to give. She recently shared a TikTok with the caption, “You’re putting your foundation on wrong,” and lo and behold, we were. Luckily, she took the time to teach viewers how to do it right.

Hughes begins the video by applying foundation to her face directly with a brush, as many of us do. “Don’t put your foundation on like this,” she says. Instead, Hughes recommends first rubbing the product into the palm of the hand with the brush to warm up the product. She says this is called “priming the brush.”

She explains, “By getting the product into the brush thoroughly, and then saturating the face with what’s in that brush, you don’t have to fight to blend all of that product.” The outcome of trying this trick is that “you get better wear out of it, your makeup looks even more natural, and it will look like you got your makeup done by a professional makeup artist,” says Hughes.

While talking with DailyMail.com, Hughes explained that “Priming the brush allows you to simply not have to blend the product in because your brush becomes almost like a Photoshop retouching tool.”



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