Urban Decay New Riff, Ember, Introvert, Bad Seed, Floored 24/7 Eyeshadows Reviews & Swatches
New Riff
Urban Decay New Riff 24/7 EyeshadowUrban Decay New Riff 24/7 Eyeshadow ($19.00 for 0.06 oz.) is a medium brown with warmer undertones and a matte finish. It had nearly opaque pigmentation that was buildable to full coverage with a second layer. The texture was soft, silky, and a smidgen powdery in the pan, but it was blendable and not prone to fallout during application. This shade wore nicely for eight hours before fading visibly.
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
- ColourPop Dusk (LE, $4.50) is darker (95% similar).
- Anastasia Ginger (LE, $12.00) is lighter (95% similar).
- Pat McGrath Burning Desire (LE, $25.00) is lighter (95% similar).
- Tarte Starry (LE, ) is lighter (95% similar).
- Sephora Auburn (LE, ) is lighter, cooler (95% similar).
- Too Faced Gingerbread Latte (LE, $16.00) is lighter (95% similar).
- ColourPop Kinda Bashful (LE, $4.50) is lighter (95% similar).
- Charlotte Tilbury Pillow Talk Date Eyes (Prime) (LE, ) is lighter (90% similar).
- Urban Decay I Like It (LE, $19.00) is lighter (90% similar).
- Pat McGrath Tranquility (LE, $25.00) is lighter (90% similar).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Mica, Ci 77491 / Iron Oxides, Ci 77492 / Iron Oxides, Ci 77499 / Iron Oxides, Ci 77742 / Manganese Violet, Silica, Ci 77891 / Titanium Dioxide, Alumina, Zinc Stearate, Boron Nitride, Caprylic/Capric Triglyceride, Ethylene/Acrylic Acid Copolymer, Ci 19140 / Yellow 5 Lake, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Talc, Caffeine, Cellulose.
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
Look Using this Product
Ember
Urban Decay Ember 24/7 EyeshadowUrban Decay Ember 24/7 Eyeshadow ($19.00 for 0.06 oz.) is a deep bronze with subtle, cooler undertones and warmer, more copper-hued shimmer that gave an intense, high-shine finish. It felt almost cream-like in the pan, as it was incredibly smooth and emollient but not too thick, so it picked up well with a dry brush and had excellent adhesion.
It was consistent with its original release in color and performance. The eyeshadow had opaque color coverage that stayed on well for eight and a half hours before creasing slightly.
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
- Urban Decay Ember (PiP, $19.00) is less shimmery, darker (90% similar).
- Buxom Bronzed Bod (P, $12.00) is less shimmery, warmer (90% similar).
- Too Faced Haute Chocolate (LE, $16.00) is warmer (90% similar).
- Urban Decay Riot (LE, $19.00) is less shimmery, darker, warmer (90% similar).
- Dominique Cosmetics Iced Coffee (PiP, ) is less shimmery, warmer (90% similar).
- Milani Sweeter Than Chocolate (PiP, $5.99) is less shimmery, darker, more muted (90% similar).
- Urban Decay Thunderbird (DC, $19.00) is less shimmery, darker, warmer (90% similar).
- Tarte Magic (PiP, ) is less shimmery, darker, warmer (90% similar).
- Charlotte Tilbury Chocolate Bronze (was Mona Lisa) (P, $32.00) is less shimmery, darker, warmer (85% similar).
- LORAC Dark Sienna (LE, $19.00) is less shimmery, more muted, warmer (85% similar).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Mica, Oryza Sativa Extract / Rice Extract, Ci 77891 / Titanium Dioxide, Talc, Calcium Aluminum Borosilicate, Zinc Stearate, Ci 77491 / Iron Oxides, Sodium Dehydroacetate, Silica, Phenoxyethanol, Tin Oxide, Sorbic Acid, Caffeine, Cellulose, Boron Nitride, Caprylic/Capric Triglyceride, Ethylene/Acrylic Acid Copolymer.
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
Ember
PPermanent. $19.00.
Introvert
Urban Decay Introvert 24/7 EyeshadowUrban Decay Introvert 24/7 Eyeshadow ($19.00 for 0.06 oz.) is a light, pinky-coral with warm undertones and a matte finish. It had medium coverage that was buildable to semi-opaque coverage with a second layer, but it needed an eyeshadow primer underneath to get to full coverage.
The texture was thinner, slightly powdery, and this seemed to result in sheerer, less-even coverage. It lasted for seven hours before fading a bit.
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
- Sydney Grace Flutterby (LE, $5.00) is darker (95% similar).
- KKW Beauty Chi (PiP, ) is warmer (95% similar).
- Viseart Petal (PiP, ) is warmer (95% similar).
- Bad Habit Cirrus (PiP, ) is darker (95% similar).
- Viseart Tulle (PiP, ) is warmer (95% similar).
- MAC Happydaze (PiP, ) is cooler (95% similar).
- Huda Beauty Lilac #5 (LE, ) is darker (90% similar).
- Sydney Grace Picking Peaches (LE, $5.00) is darker, warmer (90% similar).
- Chanel Légèreté et Expérience #1 (LE, ) is warmer (90% similar).
- Huda Beauty Neon Green #8 (LE, ) is darker (90% similar).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Talc, Mica, Ci 77891 / Titanium Dioxide, Ci 77742 / Manganese Violet, Caprylic/Capric Triglyceride, Zinc Stearate, Ethylene/Acrylic Acid Copolymer, Ci 77491 / Iron Oxides, Boron Nitride, Ci 77007 / Ultramarines, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Alumina, Ci 19140 / Yellow 5 Lake, Caffeine, Cellulose.
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
Look Using this Product
Bad Seed
Urban Decay Bad Seed 24/7 EyeshadowUrban Decay Bad Seed 24/7 Eyeshadow ($19.00 for 0.06 oz.) is a medium pink with warmer undertones and cooler pink micro-sparkle. The texture was thicker and felt like it had too much silicone in it, which made it apply unevenly and more prone to emphasizing lid texture.
It had semi-opaque coverage, which was only buildable if applied with a dampened brush. There were signs of fading present after eight hours of wear.
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
- Marc Jacobs Beauty In Stardust (LE, ) is more shimmery, darker (90% similar).
- Marc Jacobs Beauty Smash Glitz (LE, $28.00) is more shimmery, darker, cooler (85% similar).
- Kaja Ballerina Pink (PiP, ) is more shimmery, darker, warmer (85% similar).
- Urban Decay Recharged (P, $22.00) is more shimmery, darker, cooler (85% similar).
- PIXI Beauty Metallic Rose (PiP, $20.00) is more shimmery, darker, warmer (80% similar).
- Natasha Denona Glam (320M) (PiP, $29.00) is more shimmery, darker, warmer (80% similar).
- Pat McGrath VR Pink (PiP, $25.00) is more shimmery, darker, warmer (80% similar).
- NARS Firenze (P, $22.00) is darker, warmer (80% similar).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Mica, Ci 77492 / Iron Oxides, Ci 77491 / Iron Oxides, Talc, Silica, Boron Nitride, Ethylene/Acrylic Acid Copolymer, Alumina, Caprylic/Capric Triglyceride, Zinc Stearate, Ci 19140 / Yellow 5 Lake, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Ci 77891 / Titanium Dioxide, Caffeine, Cellulose.
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
Look Using this Product
Floored
Urban Decay Floored 24/7 EyeshadowUrban Decay Floored 24/7 Eyeshadow ($19.00 for 0.06 oz.) is a medium-dark red with warmer, more coppery undertones and a bright, metallic sheen. It had rich color coverage in a single layer, which adhered well to bare skin and blended out nicely along the edges.
The consistency felt lightly creamy, dense but not too thick or too thin, and was easy to work with. It stayed on well for eight hours before fading visibly.
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
- ColourPop Play to Wine (LE, $4.50) is more shimmery, lighter (90% similar).
- Buxom Best Life (P, $12.00) is warmer (90% similar).
- Pat McGrath Lotus Luxe (LE, $25.00) is warmer (90% similar).
- Natasha Denona Purpure (147M) (PiP, $29.00) is more shimmery, darker (85% similar).
- Fenty Beauty Bottle Service (LE, ) is less shimmery, lighter, warmer (85% similar).
- Huda Beauty Fling (LE, ) is more shimmery, darker (85% similar).
- Zoeva Warm Notes (PiP, ) is more shimmery, warmer (85% similar).
- MAC Firewerk the Room (LE, $21.00) is more shimmery, lighter, warmer (85% similar).
- Sydney Grace Ladylike (P, $6.00) is more shimmery, lighter (85% similar).
- Tarte Fire Dancer (P, $22.00) is more shimmery, darker (85% similar).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Talc, Ci 77491 / Iron Oxides, Mica, Oryza Sativa Extract / Rice Extract, Calcium Aluminum Borosilicate, Zinc Stearate, Ci 77891 / Titanium Dioxide, Synthetic Fluorphlogopite, Silica, Sodium Dehydroacetate, Phenoxyethanol, Tin Oxide, Sorbic Acid, Caffeine, Cellulose.
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
Look Using this Product