Nutrafol Just Launched Its First Hair-Growth Serum

If you haven’t yet heard of hair-growth brand Nutrafol through social media or word of mouth, take it from us: this stuff works. Known for its strand-thickening supplements, the brand has only ever offered plant-based pills—the best-seller on its site is Nutrafol Women ($79)—but, per recent news, Nutrafol is launching a product with an entirely new mechanism of action, a serum.

Nutrafol’s Growth Activator ($69) officially launched today, and is a patent-pending advancement in the hair-growth field that claims to offer results in as little as 30 days. What makes this serum stand out against the rest on the market? It’s chock-full of plant exosomes from inside the ashwaganda plant, a scientifically proven stress adaptogen that is commonly found in wellness supplements and powders. To help it perform in topical form, the brand engineered a method for isolating the exosomoes from the seeds of the plant to help boost cell renewal on the scalp.

Other hard-hitting phytoactives in the formula include pea sprouts to minimize breakage, green tea for thickness and sea buckthorn to nourish and hydrate. Together, they help activate stronger strands. Also important to note, all ingredients are safe, drug-free and hormone-free.

Designed for daily use, this ultra-absorbable serum should be applied to the scalp once daily. Use enough to lightly cover areas of thinning, whether that be at the temples, crown, part or hairline. Next, massage the formula into the scalp with your fingertips and let it absorb before continuing with styling.

In a clinical study testing the daily use of the Growth Activator, 87 percent of users saw healthier hair after 30 days and 85 percent saw an improvement in the quality of their hair after 30 days.

“Plant exosome technology challenges the status quo of our industry with its ability to harness this highly potent aspect of a plant that has always existed, but has never been previously extracted,” says co-founder and chief innovation and product officer at Nutrafol, Roland Peralta. “With our new approach to natural, topical formulations, we are setting new standards for hair products and breaking through limitations of existing products on the market.”