Martha Stewart Has the Most Voluminous Bob Ever on the Sports Illustrated Cover — See the Photos

“This year, we’re featuring an extremely diverse group of women starting with our cover models, who are collectively the most unapologetic women from different walks of life who continue to forge their own paths on their own terms,” MJ Day, SI Swimsuit’s editor-in-chief, shared in a statement. “Martha Stewart is a legend. The definition of a great female entrepreneur who built a dynasty against insurmountable odds.” 

According to the official Martha Stewart Instagram (not Stewart’s personal page), she was approached in late November 2022 and shot the photos at the end of January; her attitude about the high-profile shoot was typical pragmatic, get-things-done Stewart, of course. “Trying new things is very good. Being fearless is very good. Don’t be afraid of anything,” Stewart shared of her experience.

In more pics from the shoot, Stewart pouts at the camera from the ocean in a silver zip-up maillot suit and her fave lip gloss and looks like a modern Marilyn Monroe in a red halter suit and soft-retro bob. The entrepreneur was a model before pivoting to the homemaking world, so it isn’t a surprise that she slays the camera. It goes without saying, but these pics are a very good thing indeed.

More Martha because obviously:

Watch Martha demonstrate her faithful 10-min routine and try it yourself: