Kristen Bell Sounds Off on Her New Skin-Care Product, Relationship Advice and So Much More

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CBD skin care has become ubiquitous at this point, but one brand stands out among the rest for its fun, playful packaging that perfectly mimics its name: Happy Dance. And of course the woman responsible for bringing this concept to life is none other than actress and former NewBeauty cover star Kristen Bell, who emits the most radiant, contagious energy, which I have witnessed firsthand on a few Zoom events with the brand. This week, we met again to preview Happy Dance’s expansion in facial skin care (as well as 900 Ulta Beauty stores) with the launch of Look Alive Face Moisturizer, available now. Here’s the scoop.

What inspired you to create Happy Dance?

“I became obsessed with CBD through Lord Jones a few years ago after my hairstylist Jenny Cho introduced me to it, and I soon realized I wanted to create CBD products for the multitasking person—if i had the time to put on 26 products, I would, but I just don’t—with my own little spin on it. Everything I do is a little cheeky because that’s fun, and life is too boring if you’re not a little cheeky,” says Bell. “The name Happy Dance comes from when you’ve misplaced your hydrated skin under eight bags of laundry and eight cups of coffee and you want to look alive.”

What should we know about the new Look Alive Moisturizer?

“I know we started with body products, but my skin is so finnicky—I’ve got eczema, I’ve got rosacea—and I’m very nerdy into ingredients, so I wanted to create CBD skin care that’s worry-free and accessible for people. I can’t use retinol, salicylic acid or glycolic acid—my skin will not have it, and I will look like a burn victim. This formula is so soothing with CBD, avocado oil and bisabolol derived from ginger to combat redness and environmental effects on the skin. Avocados are a big part of this launch: Fatty acids are really good for the skin, but we managed to use avocado oil in a way that it doesn’t sit on top of the skin, but actually penetrates. And the big kicker is that we used four different weights of hyaluronic acid—it’s like a big drink of water for your skin, and it has all these plumping mechanisms in it. There’s 150 milligrams of CBD per tub, which is sourced in the U.S., and we want to make sure everything is transparent so we have a number on the jar so you can check the COA [Certificate of Analysis] and we have third-party testing for everything including heavy metals and pesticides.”

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