JENNIFER HUDSON: That positive perspective [it has] is every bit of who I am. I just love to see things that I’m passionate about. So [the women’s empowerment angle] hopped out at me and I felt really connected to that.
ALLURE: The campaign is all about kind of maximizing women and uplifting women. How do you apply that to your personal life?
JH: I love to encourage the women in my life. I am extremely inspired by them and have been blessed to grow up with so many powerful women in my family — very present and strong. They are all leaders which couldn’t help but make a leader out of me. You can’t help but grow into and be inspired and empowered by it. That’s always been apart of my family and my upbringing.
ALLURE: So it comes naturally.
JH: Like, it’s no different for me. I get it, you know?
ALLURE: So what are some of your favorite Olay products?
JH: Well, the Olay Regenerist Retinol24 Max Night Face Moisturizer is my favorite. I love the Regenerist Retinol 24 Max Serum as well.
ALLURE: I literally have both of those in my bathroom and very much enjoy using them.
JH: You already know! There we go!
ALLURE: What’s so great is you have access to so much skin care, so many super expensive brands. It’s nice to have that reassurance that okay, this is drugstore, but it works.
JH: What I love about it is the consistency it gives me. And again, it’s a common denominator for me. I go through so many different products, I have so many different productions to do, so many different makeup artists. So to have Olay retinol, one consistent thing that I can do myself, that creates balance for me.
ALLURE: Awesome. So since we’re on skin: It’s very common these days to have a super extensive multi-serum and cleanser kind of routine. Are you a maximalist or are you more of a minimalist when it comes to skin care?
JH: I would say I’m modest. I don’t like to underdo it — I make sure I give it the care that it needs. Sometimes I still believe less is more, but nothing too extreme.