Hyrox, a global fitness race for competitors, announced it is partnering with Zepp Health, a health technology company that manufactures smart wearable products, including its flagship wearable brand, Amazfit.
Under the two-year partnership Amazfit will act as the official wearable and timekeeping partner of HYROX. The aim is to assist athletes’ training regime and supply them with a user-friendly wearable device that provides health and fitness monitoring capabilities 24/7.
Hyrox is a global fitness race that links running and functional exercises designed to challenge strength, endurance and cardiovascular fitness. It consists of eight rounds, each with a 1 km run followed by a different functional exercise.
Amazfit’s partnership with HYROX events will continue until 2026 with live experiences and dedicated consumer shops.
Additionally, the company will support athletes by outfitting them with Amazfit Cheetah Pro, Falcon, T-Rex Ultra, Balance and Active smartwatches and its Helio Ring.
Data from Zepp Health’s Helio Ring and Amazfit smartwatches is integrated within the Zepp App giving athletes a holistic view of their health metrics during workouts and recovery periods.
Amazfit is scheduled to unveil software updates to its smartwatches soon, including a HYROX race mode and integration into HYROX365, enabling HYROX Training Clubs and Coaches with smart digital solutions.
“I am delighted to announce our partnership with HYROX, aligning two forces dedicated to pushing the boundaries of athletic achievement and unlocking human potential,” Wayne Huang, chief executive officer of Zepp Health, said in a statement.
“Through our smartwatches and fitness wearables, we aim to empower athletes to reach their peak performance and transform their everyday lives.”
THE LARGER TREND
In July, Zepp Health released the newest version of its smartwatch operating system, Zepp OS, which runs on OpenAI’s latest GPT model. Integrated with ChatGPT-4o, Zepp
OS includes an upgraded Zepp Flow voice assistant, enabling users to control their devices via voice commands without using specific keywords or physical touch.
In 2021, Zepp Health unveiled new product offerings, including its AI wearable chip for health devices, smartwatch operating system and blood pressure measurement feature on its smartwatch brand.
The Zepp OS will not only be an operating system for its smartwatch but also the core of an open health management platform. The company also announced that it would open the framework of its “Mini Program” for developers to create new apps that leverage Zepp Health’s data and intelligence.
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