Running a Personal Training business offers you the opportunity for high job satisfaction, with the success of your clients and their improved health and well-being giving a highly rewarding feeling alongside a lucrative income. However, if your business isn’t quite as big as you’d like it to be, or financial worries stemming from a lack of growth are damaging your motivation, it’s time to make a change. In this article, we’ll give our top three tips for growing your personal training business to keep you loving what you do.
Identify Your Niche
Firstly, a really important tip for growing your personal training business is to identify what your niche is. If you specialise in weightlifting, then taking on a client who wants to run a marathon might not be best suited to your training style, and this can lead to frustration on both your side and your clients if things don’t go as smoothly as you’d like. Therefore, building your personal brand around what you’re good at can give clients a lot more confidence in your ability, and makes sure that they’ll see the results they are paying you for. This will also help to keep your clients’ motivation high, even if they aren’t seeing results as quickly as they hoped, as they can trust that you know what you’re doing.
Get The Right Qualifications
Another useful consideration is to make sure you have the right qualifications before you start to grow your personal training business. Although you might have some practical experience in the gym, you must have a good understanding of the anatomy and physiology of the human body, tailoring a training program to the needs of an individual client, and a strong knowledge of health and safety in a fitness environment. It’s worth getting yourself qualified with one of the great PT courses offered today. Study Active is a UK-based, reputable course provider, so a qualification with them is a great starting point on your Personal Training journey.
Gather Testimonials
Testimonials from your past and current clients are a great way for you to give prospective customers confidence in your personal training abilities. There are some great resources available on how to present your testimonials across any social media site you advertise with or on your website. If you train clients whose goals are around appearances, such as weight loss or muscle growth, it can be helpful to have your clients take before and after pictures to present these along with any testimonials you receive – this gives potential new clients a visual for the kind of progress they could achieve with you.
Take Your Business Online
Finally, one of the best ways to grow your personal training business, especially if things have slowed down for you in the gym, is to think about how you can take your business online. In the world of the internet, where clients can reach you from around the globe, consider how becoming an online personal trainer might allow you to reach out to more potential clients who are seeking training within your niche, as well as offering you greater flexibility in where and how you work. Many personal trainers have seen great success with this approach, so try to switch things up and see what works for you.
Growing a personal training business takes hard work, but by following these top tips you should see a surge in business in no time. The main thing to remember is that paying clients want to make sure that their trainer is highly qualified, understands their specific requirements, and is as accessible as possible. If you can provide this, then you’re well on the way to becoming an in-demand trainer!