Before we talk about how to get your company article into Google news, we ought to talk about why. It is apparent, of course, that you want your business narrative in the press.
What makes Google News so special, though?
First of all, taking a few additional easy measures might improve the notoriety your business receives, in an area where your competitors cannot readily follow you. This is especially true for organic Google online search and even Google shopping.
You might as well reap more than one reward from the time spent writing articles. You can create once, and benefit in multiple ways.
While you wait for things like Google organic search results to kick in, Google News is a consistent, repeatable supply of visitors that will typically arrive sooner.
Second, reading news is one of the major reasons why individuals log on to the internet each day. According to Pew Internet Research, eighty-five percent of American adults over the age of eighteen have internet access. Almost eighty percent of those people who came here were looking for news.
We frequently sat down to read the paper. Now, we get our news from a variety of online sources, including websites, social media, and email newsletters.
You may be tempted to focus solely on Google’s organic search results and call it a day, given that this is the primary reason most people go online.
But think about it: wouldn’t it be worth it to spend time and effort finding venues where you can acquire more client eyes on your message – usually much faster than your desired keyword ranking?
How Does Your Company’s News Make It Into Google News?
Fortunately, you can choose from three excellent approaches. The first is to get your press release picked up by one of the 50,000 publishers who get a cut of the 6 billion monthly clicks that Google News gives them. (This does not take into account any increased traffic from organic search results.)
Many services will do this for you for a price, typically between $25 and $200 per release. Smaller journals typically accept press releases for free or at a cheap fee, and you can locate them by searching online.
This could cost a lot of money every week if you did it every day. However, if you want to test the waters and do so often (once a week, for example), this isn’t a terrible strategy to employ.
There’s a quicker and simpler alternative.
My preferred route to have my work included in Google News is having it accepted by a magazine currently included there. Google news publishers are a typical term for them.
When comparing the cost of paid advertising to the exposure gained from having an article published in a high-traffic publication with a byline that includes a link to your site, even a marketing novice can see the enormous value of getting published in such an outlet.
This method of getting into Google News is little more challenging because you may need editorial approval before publication. Some magazines may want first serial rights to your work. This can be a problem if you aren’t a writer or can’t afford to hire someone to do it full time.
It’s also not a given that you’ll get accepted. This could be viewed negatively or as a benefit because it will make it more difficult for rival businesses to copy your advertising and steal your audience.
Maybe you’re thinking, “But who wants to read a narrative about my timeshare firm or pet furniture manufacturer?”
Indeed, you’d be correct in thinking that they don’t. In order for this strategy to be successful, you must first identify your target audience and then cater your content (in terms of both subject matter and tone) to what they are interested in reading about in relation to your product or service.
Google News publisher sites greetingsus cover topics as diverse as business travel and pet health, proving the concept’s universal applicability. In addition, there are a lot of media that are publishing about your field, so don’t worry if your niche is too narrow. To get around this, you may just tailor your story to a specific region; after all, these stories will still appear in keyword searches conducted on the web or in the news.
If neither of those options works, there is a third.
It may require numerous attempts and a substantial financial investment. There is, however, a third entry point into Google News that, if exploited successfully, can yield fruit for years to come. It’s easy; just launch your own news site and apply to have it included in Google News.
Reporting on brands is on the rise. Instead than trying to generate headlines, why not make headlines yourself?
If that doesn’t persuade you, then the 6 billion+ clicks Google reserves for news publishers each year will. Probably not every site gets the same amount of traffic. However, if you meet all the other requirements, the potential for 40,000 to 120,000 additional visitors each month is motivation enough to try.
Due to the stringent nature of Google’s publisher standards and the frequency with which sites are rejected, this strategy is one with a longer time horizon. Check the calculations to see if the investment would be worthwhile for your company.
In the meantime, you might try the alternate approaches. You can get into Google News with their assistance, and the results will come much faster than with traditional SEO.
Under these conditions, where risk and expense are higher, the potential for reward and financial gain is also greater.