Last year, Allure uncovered a dirty little secret that still haunts me to this day: Only nine percent of all plastic waste ever produced has actually been recycled. (Uh, yikes.) And as someone whose work in life is to test beauty products packaged in — *whispers* plastic — my carbon footprint guilt is real… real bad.
That’s why, this year (and really every year from here on out), I’m vowing to be more selective with the products I’m buying and using, as well as urging brands to rethink the standard when it comes to producing products — and their oftentimes wasteful packaging. Not even five days into the new year and I’m smiling from my soapbox because Dove is already making strides in the packaging department with its first-ever Refillable Deodorant.
At first glance, the Dove Refillable Deodorant doesn’t look like anything the beloved drugstore brand has ever made before — but that’s the point. Dove partnered with A Plastic Planet and Dutch design consultancy, VanBerlo, to design the white, palm-sized, refillable stainless steel case, which comes housed in white outer packaging made of 100 percent Forest Stewardship Council-grade paper.
“The entire design and manufacturing process are based around a mission to avoid excess material use,” Augusto Garzon, Dove’s global vice president of deodorants, tells Allure. “Our goal was to create a product that you not only can, but want to, use for life — from the durable, long-lasting materials to the sleek, minimalist design.”
.jpg)