General
We ask that each brand limit submissions of products that launched in the last 12 months to THREE PER MAJOR CATEGORY (Skin, Body, Hair, Makeup (Eyes), Makeup (Lips), Makeup (Base, Nails, Tools, Scent).
SKIN
Facial Cleanser
Oil
Gel
Bar
Cream
Powder
Balm
Facial Scrub
Toner/Essence
Hydrating
Exfoliating
Facial Mist
Facial Oil
Facial Serum
Antioxidant
Retinol
Hyaluronic Acid
AHA
Facial Moisturizer
Light
Rich
Balm
Oil
Eye Cream
Line Smoothing
Depuffing
Brightening
Mask
Clarifying
Hydrating
Soothing
Brightening
Sheet
Eye Area
Overnight (NEW add in 2021)
Facial Sunscreen
Chemical
Mineral
Peel
Acne
Cleanser
All-Over Treatment
Spot Treatment
Humidifier/Air Purifier
Hair Removal
BASE
Primer
Hydrating
Mattifying
Foundation
Powder
Stick
Liquid
Blush
Powder
Cream
Highlighter
Liquid
Powder
Cream
Stick
Contour
Multi-Use Stick
Powder
Pressed
Loose
Concealer
Under-Eyes
Blemishes
Facial Self-Tanner
Bronzer
Powder
Cream
Setting Spray
Matte
Dewy
LIPS
Lipstick
Sheer
Cream
Satin
Matte
Lip Scrub
Lip Balm
Daytime
Nighttime
Lip Oil
Lip Crayon
Lip Gloss
Lip Stain
Liquid Lipstick
TOOLS
Makeup Brushes
Foundation
Concealer
Powder
Contour
Bronzer
Blush
Highlighter
Brow
Eye Shadow
Multipurpose
Makeup Sponge
Tweezers
Eyelash Curler
Fake Lashes
Individual
Strip
Hot Tools
Blow Dryer
Brush Dryer
Flatiron
Curling Iron
Waver
Hairbrushes
Paddle
Round Brush
Detangler
Edge Styler
Hair Pick
Hair Accessories
Skin Device
HAIR
Shampoo and Conditioner
Fine
Dry
Color-Treated
Damaged
Curly
Kinky
Dandruff
Bar
Pets
Clarifying Shampoo
Co-Wash
Scalp
Scrub
Mask
Tonic
Leave-In Conditioner
Treatment
Mask
Thinning
Styling Product
Curl Definer, tight/kinky
Curl Definer, loose
Curl Refresher
Volumizer
Wave Enhancer
Finishing Oil
Blowout Cream
Mousse
Twisting Cream
Edge Tamer
Texturizer
Pomade
Hairspray
Dry Shampoo
Hair Color
Semi-Permanent
Permanent
Gloss
Root Coverage
Hair Towel
Turban/Bonnet
EYES
Mascara
Volumizing
Drama
Lengthening
Waterproof
Tubing
Color
Primer
Eyeliner
Pencil
Liquid
Brows
Clear Gel
Tinted Gel
Pencil
Powder
Wax
Conditioner
Eye Shadow
Cream
Powder
Liquid
Palette
SCENT
Floral
Herbaceous
Earthy
Gourmand
Citrus
Hair
Home
Essential Oils
Perfume Oils
NAILS
Nail Polish
Quick-dry
Longwear
Gel
Press Ons
Wraps
Base Coat
Top Coat
Cuticle Care
Nail Polish Remover
BODY
Body Wash
Liquid
Bar
Body Scrub
Body Moisturizer
Light
Rich
Exfoliating
Spot Treatment
Oil
Body Sunscreen
Mineral
Chemical
Self-Tanner
Traditional
Gradual
Body Bronzer
Bath Product
Deodorant
Antiperspirant
Hair Removal
Shaving Cream
Razor
Laser
Hand Cream
Hand Sanitizer
Teeth Whitener
Laundry Detergent
SENSITIVE TYPES
CLEAN
Reference the Allure Clean standard when submitting products for Clean consideration. Please limit submissions of new launches to THREE products in each major Best of Beauty Clean category: Makeup, Body, Skin, Hair.
SKIN
Cleanser
Exfoliator
Moisturizer
Sunscreen
Treatment
Mask
Eye Cream
HAIR
Shampoo
Conditioner
Leave-In
Treatment
Volumizer
Defrizzer
Curl Definer
Home Hair Color
MAKEUP
Lipstick
Lip Gloss
Lip Balm
Blush
Bronzer
Highlighter
Eye Shadow
Eyeliner
Mascara
Concealer
Tinted Moisturizer/BB
Foundation
Nail Polish
BODY
Body Wash
Scrub
Lotion
Sunscreen
Self-Tanner
Deodorant
Toothpaste
Fragrance