The 2023 MTV VMA red carpet witnessed a natural-looking beauty trend: the rise of the nude and subdued lips. Neutrals, pinky nudes and 90s brown tones took center stage at the Video Music Awards, leaving iconic red hues at the door. Music’s biggest stars like Selena Gomez, Cardi B, Demi Lovato, and Karol G embraced the understated elegance of neutral lips, letting their fresh, glowy, dewy skin shine to serve straight beauty with zero distractions.