A new lager with zero carbohydrates and just 80 calories per can is set to launch next week – to the delight of beer fans everywhere.
Budweiser has dubbed Bud Light Next a ‘brewing breakthrough’ after spending 10 years developing the beer.
Bud Light Next is lighter in alcohol at 4% ABV, while brewery’s flagship Budweiser at 4.5%, and will initially be available in the USA.
A new lager with zero carbohydrates and just 80 calories per can is set to launch next week – to the delight of beer fans everywhere
A standard Budweiser also contains 145 calories and around 10.6 grams of carbs.
Budweiser marketing vice-president Andy Goeler said perfecting the drink took the company around a decade to achieve.
He added: ‘As Bud Light enters 2022, we are pushing the beer category to new heights with the launch of Bud Light Next, our first ever zero-carb beer.
‘Today’s consumers are all about breaking barriers, being trailblazers and setting their own path.
‘We are proud to introduce this new, super crisp beer, which is brewed to meet their evolving taste preferences.’
The Bud Light brand was first introduced to the UK in 2017 and has become one of Britain’s top-selling lagers.
Bud Light Next is lighter in alcohol at 4% ABV, while brewery’s flagship Budweiser at 4.5%, and will initially be available in the USA
Last year it was the official beer of the England men’s football team for the Euros.
Standard Budweiser first went on sale in the UK in 1984.
Diet expert and nutritionist Annemarie Aburrow, of expertdietitian.co.uk, said the tipple could help drinkers looking to cut the beer gut.
She said: ‘The majority of calories in traditional beer comes from the carbohydrates, most of which come from the malt.
‘The launch of Bud Light Next sounds exciting because it contains zero carbs and is lower calorie than its competitors.
‘This means that it could be more suitable for people with diabetes looking for a lower carb intake, or those who are trying to watch their calorie intake and lose weight.’
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