Anything made with cauliflower—and burgers made with anything but meat—have both been popular for the past few years. Now, one of the oldest names in the veggie burger biz is giving consumers the best of both food trends in a single product.
Last month, Dr. Praeger’s Sensible Foods launched a new Cauliflower Veggie Burger. The brand has been appealing to nutritionally minded shoppers since the mid-’90s, and its new frozen cauliflower patties feature “the same veggie-forward look and flavor profile” that Dr. Praeger’s fans have come to expect, according to a press release. The initial demand was overwhelming: The company’s online store sold out of the burgers shortly after they became available in April. But as of today, they are back in stock.
The product lists cauliflower as the first ingredient, followed by brown rice. The burgers also contain ingredients like kale, pea protein, zucchini, quinoa, fava beans, and oat bran, packing in six different veggies altogether. Each patty contains nine grams of plant protein and a whopping nine grams of fiber. Like many Dr. Praeger’s products, the Cauliflower Veggie Burgers carry a number of labels that are helpful to shoppers with certain nutritional needs or preferences: They are vegan, certified gluten-free, kosher, soy-free, and non-GMO.
These new cauliflower patties join the company’s extensive lineup of plant-based frozen veggie burgers, which includes varieties for folks who genuinely love veggie burgers (made with various grains, legumes, and vegetables) and, more recently, meat alternative burgers meant to mimic the real thing.
Dr. Praeger’s cauliflower burgers retail at $5 for a pack of two. (An unspecified percentage of sales will be donated to Farmers Against Hunger, a New Jersey–based nonprofit that connects local farmers and wholesalers who have a surplus of the product with hunger relief organizations.)
They are available nationwide at grocery store chains including Wegmans, Publix, Kroger, and Meijer, as well as via Fresh Direct. Whole Foods stores in the Northeast also carry them, and there are plans to expand to Whole Foods locations throughout the country this summer. Or, you can have a case of six boxes ($38) shipped to you directly via the Dr. Praeger’s online store, since the brand has just started filling new orders again.
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