Iconic beauty brand, Elizabeth Arden, has been pushing the boundaries of modern beauty and empowering consumers since 1910, and now the former brick-and-mortar brand is expanding its reach through its new partnership with Ulta Beauty.
Founder and namesake of the brand, Elizabeth Arden, was one of the first female entrepreneur’s of the 20th century and made history by turning her thousand-dollar investment into a billion-dollar brand that is now sold in over 120 countries. Since the very beginning, the brand has prided itself on empowering women and providing them with the highest quality, luxury beauty products that yield real results. Now, Elizabeth Arden is taking its goal and legacy to the next level by partnering with renowned beauty retailer, Ulta.
“Elizabeth Arden strives for a balanced channel assortment between e-commerce and traditional retail,” says senior vice president Won Park Costof. Costof explains why the brand chose Ulta for their legendary expansion in stating that “Ulta, the country’s predominant retailer for beauty, offers consumers a wide variety of brand access and knowledge spanning affordable to luxury, clean to scientific, indie to mass, making the retailer a top destination for true beauty enthusiasts and an important partner in garnering new audiences for Elizabeth Arden.”
In recent years, Elizabeth Arden has accumulated rave reviews and a subsequently high number of searches by devoted users on Ulta’s site, especially for the brand’s Advanced Ceramide Capsules ($54). Similar to that of Glossier, the increased demand and desire for Arden products on sites like Ulta is what prompted the brand’s partnership. Now, avid Arden fans can look forward to updates to Ulta’s new “Skincare We’re Loving” wall that will include all of the brands best selling ceramide serums.
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