Make My Size Update: Where Are We with Size Inclusive Fashion?

Major strides have been made in fashion over the last few decades. We’ve seen size inclusivity go from nonexistent to barely there, but for a while it felt like something, because at least the conversation had begun. It was just a few years ago in 2018 that fashion blogger and Megababe founder Katie Sturino took to social media to ask brands to “Make My Size,” a practice she still participates in on Instagram and her 12-ish Style blog.

Fast forward three years and I find myself disappointed I can’t walk into my favorite vintage-inspired designer dress store and buy one of their flowery, fluttery creations. Today, on the other side of a resurgence in fashion after a year on pause, it seems as if we haven’t really come that far at all—or I wouldn’t be standing outside a designer store, cash in hand like Julia Roberts in Pretty Woman, feeling excluded from high fashion unless there’s a Target collab.

However, this is also the year that has brought us Remi Bader’s viral fitting room frustrations on TikTok, model Precious Lee ruling the runway at NYFW, and Lizzo celebrating every sized body in both song and media. To take the temperature on where we really stand today, I checked in with Sturino and model Hunter McGrady who often joined in the campaign to “Make My Size.” Here’s what they had to say about the current state of size inclusivity.

Where We Are

If it feels like we’re a bit stagnant on the size inclusive front, Sturino says we are. So I asked, why aren’t more brands catering to diverse sizeing and body types? Is it a financial concern or is it gatekeeping? “I think brands will always list finances as a reason, because the idea is more fabric means more costs, but I’ve learned that finance is not really as big of a hurdle as we’ve been led to believe, and designers like Tanya Taylor have been really upfront about that,” she says.

“I think what we are discovering is that some brands are just still going to stay in the old guard of fashion,” adds Sturino. “I think that has to do with the way that they view themselves or the mindset that their founders have about themselves. I don’t think there is a desire to serve bigger girls. The attitude is, if you don’t fit into our clothes, then lose weight.”

“I know I’m going to sound like a negative Nancy, but I’m really not impressed when there’s just one model,” says McGrady when asked about inclusivity at New York Fashion Week. “Brands have a responsibility, and you can make a change in this world, or you can stay complacent and stay stagnant. They can choose who they want to be. For me, when I look at fashion week, I still don’t feel represented. So many years later, I’ve been in the fashion industry for last 16 years, it’s hard and it’s really discouraging. I make it a point to skip Fashion Week for this reason and I have to turn down jobs and request to work with people, because it’s not a place where we are represented and I’m really picky.”

McGrady, who is working with Olay and Juicy Couture collaboration—for Cyber Monday, Olay is gifting customers with a free marigold-hued Juicy Couture tracksuit when they spend $150 or more on Olay.com—says size inclusivity is the number one thing she looks for when working with different brands. “I can’t tell you how many times I’ve had to say, ‘Oh, I wish I could work with you, but it doesn’t come in my size. So, [I love] working with brands like Olay and Juicy Couture, who made special Y2K nostalgic track suits for this deal in sizes that go up to 4X.”

Where We Need to Go

Despite the lack of bandwagon for size inclusivity, Sturino says there has been some headway since she started the movement three years ago. “Madewell makes my size and actually has committed to doing it, Athleta has committed to doing it, J. Crew has even extended their sizes from when we started,” she shares, sounding more hopeful. “Veronica Beard was a major coup, I know they had setbacks with their extended sizing inventory due to COVID, but it’s all coming back. Old Navy also launched their #bodequality campaign this year to be more size inclusive online and instores.”

As far as the future goes, I share in Sturino’s hope that we’ll see more of the high-end designer and luxury brands adopting extended size ranges, and not just for a fashion show. She says the only way to continue to make change is through our pocketbooks and our voices. “You do have a voice and I think that is something that we didn’t used to do is say something. Women have been used to just shuffling out of the store and feeling bad or calling a friend, but one thing we can do is say something to the manager. It feels better to say something, even if it’s on social media.”

And that’s really the thing about the Make My Size movement that Sturino and McGrady think is special. It’s not a movement for them, it’s a movement for other women. “To feel less alone and less defeated when they’re in the fitting room trying on jeans that won’t get past their knees,” Sturino adds. And while many of us aren’t even opening the door to get into the stores, movements like this help to shed a light on a collective experience women above a standard size 12 continue to have.