Jennifer Lopez Has Bubblegum-Pink Hair in Her New DSW Campaign — See Photo


Whether it’s with an intricate updo, a long ponytail, or even just a baseball cap, Jennifer Lopez can pull off every hairstyle known to man — but a full head of pink hair? Now that’s a first. The singer and founder of JLo Beauty debuted what is arguably her most outlandish hair color yet in a campaign for shoe retailer DSW. 

DSW shared a photo of Jenny From The Block donning a bubblegum-pink mane in an Instagram post on Sunday, October 10 (which you can check out here). We’re guessing that the pink hair is only a wig because we haven’t seen other photos of J.Lo walking around with pink hair as of late. The wig looks as if it also came with some soft waves. 

DSW and J.Lo have not disclosed any of the details about the look, but. Chris Appleton, Lopez’s go-to hairstylist, posted a photo of J.Lo wearing ponytails in a similar setting on Tuesday, September 28. Nail artist Tom Bachik also tagged Appleton in an Instagram post on Monday, October 11, about this shoot, so it’s safe to say that Appleton was behind her new pink hue. 

Even though Lopez’s pink hair was (sadly) short-lived, we wouldn’t mind if she eventually decides to go pink full-time. To achieve this look on your own, check out our recent roundup of the best at-home temporary hair dyes, which feature plenty of pink hair dye options. If you’d rather see a pro, always make sure to schedule a consultation first before committing to this color change. 

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