$32.00/0.06 oz. – $533.33 Per Ounce
The formula is supposed to have “sheer to medium, buildable” coverage with “hydrating shine” while helping to “reduce fine, dry lines and lip flakiness.” The majority of the shades had more medium, buildable coverage that could be built up to nearly opaque coverage.
The lighter shades were the least forgiving and sometimes emphasized or gathered around lip lines and lip texture, while mid-tone and deeper shades often applied beautifully with even coverage and in a way that made my lips appear smoother and plusher. The consistency was lightweight with moderate slip and felt like a lipstick-lip balm hybrid as a result, and the finish was glossier and more luminous (without being overtly shimmery/pearly).
They were comfortable and hydrating to wear, though they were shorter-wearing due to the amount of slip, so most shades wore for three hours with a few of the richer and deeper shades lasting almost five hours on me. They had a sweet, vanilla-like scent but no discernible taste.
Browse all of our Estee Lauder Pure Color Illuminating Shine swatches.
Diisostearyl Malate, Tridecyl Trimellitate, Ethylhexyl Hydroxystearate, Phenylpropyldimethylsiloxysilicate, Polyethylene, Phytosteryl/Isostearyl/Cetyl/Stearyl/Behenyl Dimer Dilinoleate, Hydrogenated Coco-Glycerides, Octyldodecanol, Ethylhexyl Palmitate, Tocopheryl Acetate, Sodium Hyaluronate, Salicornia Herbacea Extract, Olea Europaea (Olive) Fruit Extract, Palmitoyl Tripeptide-1, Palmitoyl Hexapeptide-12, Ceramide Ng, Ricinus Communis (Castor) Seed Oil, Cetyl Peg/Ppg-10/1 Dimethicone, Butylene Glycol, Hydrogenated Castor Oil, Caprylic/Capric Triglyceride, Triticum Vulgare (Wheat) Bran Extract, Caprylyl Glycol, Polyglyceryl-4 Isostearate, C12-15 Alkyl Benzoate, Tribehenin, Polydecene, Hexyl Laurate, Cholesterol, Silica Dimethyl Silylate, Glyceryl Stearate, Oleic Acid, Calcium Aluminum Borosilicate, Palmitic Acid, Sorbitan Isostearate, Lecithin, Peg-10 Phytosterol, Lauryl Methacrylate/Glycol Dimethacrylate Crosspolymer, Hexylene Glycol, Potassium Sulfate, Saccharin, Vanillin, Fragrance (Parfum), Bht, Phenoxyethanol, [+/- Mica, Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491), Iron Oxides (Ci 77492), Iron Oxides (Ci 77499), Yellow 5 Lake (Ci 19140), Red 28 Lake (Ci 45410), Red 7 Lake (Ci 15850), Yellow 6 Lake (Ci 15985), Manganese Violet (Ci 77742), Red 27 (Ci 45410), Red 6 (Ci 15850), Red 22 Lake (Ci 45380), Red 30 Lake (Ci 73360), Carmine (Ci 75470), Bismuth Oxychloride (Ci 77163), Red 33 Lake (Ci 17200), Red
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