Entrepreneurs launch Goodbill to target at-home COVID test reimbursement, negotiate hospital bills

Goodbill, which is in beta testing, is designed to allow users to tabulate whether they had been overcharged for a hospital procedure by generating comparable procedures from the hospital price-transparency data and automate the user’s ability to dispute and negotiate those charges.

“Nearly every single hospital bill is negotiable,” Haig said. “Our product empowers the user to use the data available for a lower or more accurate bill. You can know not only what Beaumont charged you, for instance, but what other users are charging for the same services.”

The software also checks for errors in the billing codes, which Haig and Sefferman said is common, so the user can bring this to the billing department to reduce their bill.

The co-founders are also working to build out the app for a “negotiated outcome-as-a-service” service. Here the app would automate the bill negotiation for the user.

Goodbill has raised more than $3 million from a stable of high-profile investors, including Seattle-based venture capital firms Maveron and Founders’ Co-op, as well as from notable angel investors Dan Yoo, former CEO of Nerdwallet, and Christian Sutherland-Wong, CEO of Glassdoor, among others.

Haig and Sefferman expect a larger launch of the Goodbill product in the coming months.

“We’re targeting market by market,” Haig said. “We’re hoping the reimbursement element shakes out any problems in the consumer experience while we make sure our data is good for larger launch.”

This story first appeared in our sister publication, Crain’s Detroit Business.