The travel and tourism industry is a dynamic market, constantly evolving with new trends and developments. One noteworthy trend that has taken center stage in recent years is the rising demand for offbeat destinations and unique travel experiences. Traditional ways of traveling are taking a backseat as travelers increasingly seek experiences that allow them to connect with local culture, history, and people. It’s no longer just about visiting a destination; it’s about immersing oneself in the entire experience.
The Shift Towards Authenticity
EaseMyTrip, a travel portal feels travelers today are no longer satisfied with cookie-cutter vacations. They crave authenticity, seeking to go beyond the typical tourist attractions and explore the heart and soul of a place. This shift is pushing hospitality players to extend their offerings beyond mere accommodations and provide unique, high-end amenities that enhance travelers’ experiences.
Unconventional Accommodation Options
One of the most visible changes in the industry is the growing preference for unconventional accommodation options. EaseMyTrip opines how travelers are choosing boutique hotels, eco-friendly lodges, resorts, Airbnb, and homestays over traditional hotel chains. These options not only offer personalized services but also provide a deeper connection to the destination’s history and culture. Guests can now stay in local homes, fostering connections with nature and gaining insights into the daily lives of the region’s locals.
Becoming Experience Curators
As experience-driven travel continues to rise, many hotels are adopting the role of experience curators. They are going beyond offering comfortable beds and room service. Instead, they provide guided tours, rejuvenating therapies, cooking and bakery classes, farm-to-table dining experiences, and a range of adventure activities, from trekking in remote mountains to exploring underwater caves. Travelers can also immerse themselves in local culture through folk performances, festivals, and even participation in rituals and ceremonies. These initiatives are designed to engage guests with the local community and fulfill their desire for memorable experiences while on holiday.
Post-COVID Paradigm Shift
Jasmeet S Kochhar, Executive Director, Avalon Resorts Pvt Ltd, says, “The COVID-19 pandemic has further accelerated this shift towards offbeat and authentic travel experiences. Post-pandemic, people are reevaluating their priorities when it comes to vacations. It’s no longer just about the destination; it’s about the experiences that await. Travelers are increasingly seeking unique and offbeat escapades in unexplored places. They want to immerse themselves in the culture, cuisine, and local aesthetics of a destination.”
Newer trends like glamping, staying in igloos, and quaint homestays are gaining popularity. With remote work options becoming more common, people are opting for longer vacations, even staying over on weekdays. They want to work and relax amidst nature, and with internet facilities available almost everywhere, “work from anywhere” has become a convenient choice. While mountains and beaches remain perennial favorites, staycations and boutique stays close to metro cities are also witnessing increased footfall.
In conclusion, travelers are now ready to explore every nook and corner of this incredible country, relishing its rustic beauty. The hospitality industry is undergoing a transformation to cater to these evolving preferences, offering exceptional stay options and innovative travel experiences. The aim is clear: to connect tourists with local culture and communities, making every journey an unforgettable adventure. Embracing authenticity and offbeat experiences is the way forward, and it’s a welcome change that promises to redefine the future of travel.