[unpaid/sample/affiliate/ad] I’m a fan of Byoma – purse friendly products built for all skins. Their aim is to be uncomplicated, affordable and approachable and I’d say those boxes are well and truly ticked. Of the products I’ve tried so far, I don’t have any complaints – they’re balanced, non-stripping and barrier boosting. However, of all the Byoma products, the Byoma Brightening Body Wash is the last one I’d spend my money on for the simple reason that yes, all the ingredients combined would have the ability to give some moderate skin brightening, but given washes spend so little time on the skin, there just isn’t anything any product can do pro-actively in that brief window. It just can’t happen.
As in common with most body washes, the first ingredient is water although niacinamide comes in sixth and azelaic acid seventh (it’s a good dead skin munching acid) so that’s a positive if it were in any other product than a wash! I would divert your attention to their Smoothing Body Polish (£12.99) and their Brightening Body Lotion (niacinamide and urea) £12.99 HERE if you want to make inroads on dull and bumpy body skin. Great brand, pointless product.
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All products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.