Brad Pitt Is Launching a Genderless Antioxidant-Rich Skin-Care Line

We have another celebrity skin-care brand on our hands, but this time, it’s genderless. To be clear, all skin care is technically genderless—anyone who wants to take care of their skin is welcome to use it. However, Brad Pitt, yes, the timelessly handsome actor, has created a specifically genderless science-meets nature grape-based antioxidant-rich skin-care line, Le Domaine.

We know what you’re thinking, but Pitt claims this line is worthwhile. “We wouldn’t have done it unless we felt there was something valid here, something original, something that worked,” Pitt tells Vogue. “I get sent stuff all the time and… ugh. It’s just all the same for me. But this last year, we have been testing Le Domaine, and I was really surprised by the results and that, for me, made it worth going forward.”

This comes from the man that told Vogue he previously had no skin-care routine, doesn’t know what gua sha is and can’t sit still for facials. He credits his former fiancé and creator of Goop, Gwyneth Paltrow, with inspiring him in more ways than one. “I love what Gwyneth’s done [with Goop]. She is still a really dear friend, and she has built this empire. She has always had that in her as a curator, and it’s been a lovely creative outlet for her,” he tells Vogue. “In fact, come to think about it, she was probably the first one who got me to even wash my face twice a day…maybe.”

Le Domaine was developed in partnership with the Perrin family. The Château Beaucastel vintners, who are also Pitt’s partners in Château Miraval Côtes de Provence Rose. The research began over 15 years ago, with fresh findings like GSM10, an exclusive molecule in Le Domaine’s products. It can help combat oxidative stress, which leads to collagen breakdown and signs of aging.

The decision for the line to be genderless seems intuitive for Pitt. His reasonings were twofold, being all-inclusive and knowing men need help grasping how to take care of their skin better. He says they kept the smell very neutral and fresh and extremely subtle. Also subtle is Pitt’s presence in Le Domaine’s marketing. He made a decision not to be the face of the brand, but he’s otherwise hands-on.

Le Domaine is 96 percent natural, vegan and sustainable. The brand offers refillable bottles with wooden caps from old wine casks. The line features The Serum ($385), The Cream ($320), The Fluid Cream ($310) and The Cleansing Emulsion ($80).