Bite Beauty Just Launched Its Highly Anticipated New Lipstick Line


Lipstick is back baby! It’s time to dust off the favorites you set aside for the long COVID hiatus and show them off this summer. For me, that includes Bite Beauty’s Amuse Bouche in Pickled Ginger and Cayenne—two matte lippies that have topped my list for years. However, if you’re also a long-time fan of Amuse Bouche too, were you up in arms when the product was discontinued in 2019? I was shocked when I discovered this fact (and quickly checked my stash to make sure I was stocked), but excited to learn that the brand would soon be relaunching its lipstick category with a new innovation.

Today, the new launch has finally been revealed as Power Move Soft Matte Lipstick ($28), which has been three years in the making and launches at Sephora on July 22. We still get the bold pigment and rich creaminess we loved from Amuse Bouche—thanks to hydrating cocoa butter—but the ingredient lineup has changed, with a focus on vegan, cruelty-free and clean (no lanolin, carmine or beeswax). Tapioca pearls and fatty acid waxes were added to create the velvety-matte finish and soft blurring effect fans love. I swiped on both formulas for a test-drive, and quickly noticed the new version felt lighter on my lips. Still creamy, but not as dense.

Though only a handful of the OG shades made the cut for the much-anticipated relaunch—RIP Pickled Ginger, you will be missed—the 20-shade assortment is gorgeous, and sure to be just as beloved, with multiple picks to suit all skin tones.

Find a Doctor

Find a NewBeauty “Top Beauty Doctor” Near you



Leave a comment