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Bethenny Frankel is known for her honest (read: occasionally negative) reviews of beauty products, so when she likes something, it’s worth noting. And in one of her latest TikTok posts, she gave Bio-Oil ($15) high praise.
“When you put it on your body, face, and hair, it hydrates, and it lasts—your legs still have a nice sheen hours later,” she says in the video. “So it’s extremely healing, it’s reasonable, and it has a subtle fragrance. Run like a thief in the night, don’t believe all the marketing hype for all the body oils, this is all you need.”
Bio-Oil is just as versatile as Frankel let on. The product initially launched in 1987 with the designation of approving the appearance of scars and stretch marks. The brand has since found that the product is effective not only at reducing the appearance of both, but also uneven skin tone, photodamage, and dehydrated skin, in clinical trials summarized on its site.
The product contains ingredients like vitamin E and rosemary and lavender oils, which can reinforce your skin barrier to help prevent moisture loss. The product is currently the best-selling body oil on Amazon, where it has more than 37,000 5-star reviews.
“I recently made my second purchase of Bio-Oil because it’s the only product that effectively helps to remove my scars and stretch marks,” one reviewer wrote on the site. “It absorbs quickly, feels lightweight on the skin, and I’ve noticed a significant improvement in my skin’s appearance.”
The product also has a quite a few celebrity fanbase in addition to Frankel. Ashley Tisdale used Bio-Oil “religiously” during her pregnancy, Kristin Chenoweth said it “really helps in the wrinkle department,” and Pamela Anderson stocks up on “cases” of it.
All that said, it’s no wonder that Frankel has advised her followers to “run” to the store to pick up a bottle of Bio-Oil.