Best friends make $1.5million in a YEAR selling Lash Therapy serum
Three best friends have made $1.5million in just over a year selling a natural lengthening treatment that promises fuller and longer eyelashes in weeks.
Lauren Rugolo, Jessica Arthur, both 26, and Emma Spiliopoulos, 27, began researching lash serums and formulations in May 2020 before launching Lash Therapy four months later.
‘We knew we had found a gap in the market and were quick to begin the process of trailing out different formulas. We knew we had to act fast to take advantage of a demand lockdown had created for stronger, longer natural eyelashes,’ Lauren told Daily Mail Australia.
Lauren Rugolo, Jessica Arthur, both 26, and Emma Spiliopoulos, 27, began researching lash serums and formulations in May 2020 before launching Lash Therapy four months later
It was the onset of Covid when beauty salons closed and lash extensions became impossible to keep up that the ladies wanted something to rejuvenate their brittle, natural lashes
It was the onset of Covid when beauty salons closed and lash extensions became impossible to keep up that the ladies wanted something to rejuvenate their brittle, natural lashes.
‘We all had a passion for creating a life where we worked for ourselves. The idea of starting a business had been discussed between us for years however we never had the right idea, time, and drive to jump in. Covid provided a solution to all these problems,’ she said.
With a $12,000 investment in the original prototype the company prides itself on delivering premium natural beauty products with proven scientific benefits.
With a $12,000 investment in the original prototype the company prides itself on delivering premium natural beauty products with proven scientific benefits
The $79.95 lash serum is formulated with advanced polypeptides to increase the volume, thickness, length, and curl of your lashes and one bottle lasts a staggering six months.
‘Throughout our lives we faced the common struggle of ineffective, overpriced, harsh chemically enhanced beauty products,’ Lauren said.
‘We set out to create a range of products that we were assured would provide results without any risk of irritation or damage to our health.’
It’s recommended the serum be applied every day with results visible within six weeks, and best results at the 12 week mark.
‘Okay I am lured by products and have been seduced by over the top advertising. I am 60+ and seriously tired of seeing 20-year-old’s banging on about the worthiness of certain beauty products. But this lash serum actually works,’ one customer wrote.
‘Throughout our lives we faced the common struggle of ineffective, overpriced, harsh chemically enhanced beauty products,’ Lauren said
Alongside the lash serum the business also sells a treatment specifically targeted for your brows, mascara, an eyelash curler and eyelash wand – with plans to expand next year
‘I am confused by the truth of the matter and how and why it works but it does and I love it.’
‘Lash Therapy Australia’s eyelash serum is amazing. I have seen results in about two months of using the product! Definitely recommend,’ said another.
A third added: ‘This lash serum is very easy to apply, I didn’t see a difference until after about three weeks of using this product at night only. I will definitely be purchasing again as my lashes are growing, given I already have long lashes to start off with’.
Alongside the lash serum the business also sells a treatment specifically targeted for your brows, mascara, an eyelash curler and eyelash wand – with plans to expand next year.
‘We have made over $1.5million in sales, with $1 million in the last four months alone,’ she said. ‘We have sold over 25,000 units in the last four months.
‘We have thousands of satisfied customers who share their results to Instagram, Tiktok and our website which has helped grow our brand and build trust.’