Allure Best of Beauty: 25 Year Anniversary Behind the Scenes

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But something was missing. I felt relief anytime somebody showed up at my door to drop off a package or deliver mapo tofu. “Do you want to try one of these?” I would say, and they’d always say “yes,” and they’d always be honest. 

This isn’t even a third of what beauty assistant Talia Gutierrez received in Best of Beauty packages.

Courtesy Photos

Deputy editor Kara McGrath looking more comfortable lying on a pile of Best of Beauty packages than it actually was.

Courtesy Photos

Thank You Notes

We couldn’t have done it without you. Our gratitude to the Best of Beauty 2021 expert panel for
lending your brains, faces, and client-colorist relationships:

Colorists Rachel Bodt and Nikki Ferrara; cosmetic chemists Ginger King and Ron Robinson; cosmetic dentists Marc Lowenberg and Lana Rozenberg; dermatologists Doris Day, Mona Gohara, Amy Wechsler, and Heather Woolery-Lloyd; hairstylists Vernon François and DJ Quintero; makeup artists Robin Black and Fiona Stiles; manicurists Holly Falcone and Miss Pop; perfumer Mandy Aftel; oculoplastic surgeon Bruce Moskowitz; sustainability experts Anna Cummins, cofounder and executive director, 5 Gyres, and Tom Szaky, CEO, TerraCycle.

The Future

We asked our editors to imagine the products that might take home a Best of Beauty award in our 50th-anniversary year — 2046. The future is looking…slightly apocalyptic and influenced by the Disney Channel.

Jennifer Hussein, commerce writer: “I’ve always wanted the hair wand in Phil of the Future. His sister waves it over her hair and it straightens it in seconds.”

Nicola Dall’asen, news editor: “It might be a niche 2000s dream, but I’ve always wanted the automated, hands-free blow-dryer from iCarly to be a thing.”

Talia Gutierrez, beauty assistant: “A sunscreen that protects all day. No more reapplications every two hours.”

Jenny Bailly, executive beauty director: “A chic, fireproof bonnet that will protect our hair from the flames that will surround us at all times in 2046.”

Sarah Kinonen, associate beauty director: “Contact lenses you put in once…and then never have to remove because they give you perfect vision. Also, an electric toothbrush with built-in toothpaste.”

Kara McGrath, deputy editor: “A self-toning bleach that is somehow activated by the sun so your hair never goes brassy.” [Editor’s note: Those ever-present flames could be helpful for this.]

Brennan Kilbane, senior writer: “I’m sure whatever Blue Ivy Carter’s future daughter’s lifestyle brand is selling will be fabulous. And I can’t wait to write some captions about it.”

Dianna Mazzone, senior beauty editor: “An at-home robot that cleans your dirty makeup brushes and sponges. Or better yet, a same-day laundry service for them that also offers pickup and delivery.”


Now, read more about the 2021 Best of Beauty products:


Done reading? Watch Hyram Yarbro’s 10-minute skin-care routine:

This story originally appeared in the October 2021 issue of Allure. Learn how to subscribe here.

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