13 Best New Beauty Launches of September: Reviewed

Launch Date: August 27

Our team is obsessed with SkinMedica products because they work (seriously, this is one of the rare occasions in the skin-care world where you truly do get what you pay for). Deputy editor Chloe Metzger is obsessed with the TNS Advance Serum (“I owe my good skin to the SkinMedica PR team,” she says), and I’m personally in love with the classic HA5 Rejuvenating Hydrator. But as of this week, I might have a new favorite: the SkinMedica HA5 Hydra Collagen Replenish + Restore Hydrator, which has double the amount of hyaluronic acid (in five different forms) than the original formula.

Every morning and night, I smooth one pump of this serum on my clean—and slightly damp! Important!—skin before applying the rest of my skin-care routine, and I’m left with plump and dewy skin that feels non-stop hydrated. It has a steep price tag, we know, but if you want to treat yourself or ask for a gift in the upcoming months, we highly recommend this one, especially if you have dry skin. Fingers crossed you have a lot of besties with charitable hearts this holiday.

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