From creams and powders to oils and liquids, blush is all the rage right now — especially on TikTok, where new application techniques, tips, and hacks (including the now-viral “W” blush trick) have been popping up all over people’s FYPs. Fortunately, some of the best blushes, including several TikTok-approved picks, can be found at your local drugstore for under $20 apiece.
Keep in mind that the best drugstore blushes are those that boast weightless, blendable, and pigmented formulas, says New York City-based makeup artist Alexa Persico. What’s more, to truly test how pigmented the product is, Persico recommends applying the blush to your hand. “If it’s rich in color and vibrant on the hand, then you know you have a good product,” she explains.
To determine which blush formula is best for you, it’s important to consider your skin type. For example, people with dry skin — or those looking for a dewy finish — may opt for a liquid or cream blush, the latter of which are known for their emollient properties. According to Los Angeles-based makeup artist Dakota Alexandra, cream blushes are also great for beginners since they’re typically easier to blend out when compared to liquid blushes. Powder blushes are another great option since they tend to have more staying power. “I love to lightly dust them over my cream or liquid product to emphasize the pigment and set the product,” Alexandra tells Allure.
Best of all, there’s a drugstore blush for every skin tone thanks to the wide array of shades available to shop both in-store and online. Below, browse a few of our all-time favorite drugstore blushes for the perfect wash of color, including a handful of expert recommendations and Allure-approved picks.
All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.